![[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus](https://s3.castbox.fm/2f/93/1d/ff64d82287cefe3791eec16041cee42f5f_scaled_v1_400.jpg "[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus")
[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus
Update: 2022-08-18
Description
In this episode of The Physical Product Movement, Chris Kirby, Founder of Ithaca Hummus, shares the story behind building his hummus company, the value of an incremental approach to wholesale, and how that allowed him to continue to develop his product into a nationwide CPG brand.
Episode Notes:
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